Elevator Pitch by Innovation Archetype
Below are example elevator pitches, drawing on the descriptions of the 16 Innovation Archetypes, emphasizing their core contributions and the value they bring to the innovation ecosystem:Learning-Oriented Archetypes
Archetype | Elevator Pitch Example |
Curious (Owl) 🦉 | I am the Curious (Owl). I provide evidence-based insights by conducting thorough research and data analysis, ensuring your innovation decisions are informed and helping teams avoid costly mistakes by investigating root causes. |
Cataloguers (Octopus) 🐙 | I am the Cataloguer (Octopus), the information organizer. I preserve institutional knowledge by creating searchable knowledge management systems, ensuring that learning from one project benefits future initiatives and reduces redundant research. |
Action-Oriented Archetypes
Archetype | Elevator Pitch Example |
Catalysts (Beaver) 🦫 | I am the Catalyst (Beaver), the industrious builder. I excel at transforming abstract concepts into tangible results by quickly building prototypes and technical solutions through hands-on problem-solving and iterative experimentation. |
Creators (Spider) 🕷️ | I am the Creator (Spider), the artistic visionary. I specialize in generating original concepts and designing innovative solutions by weaving together disparate elements to bring creativity and aesthetic sensibility to projects. |
Contractors (Ant) 🐜 | I am the Contractor (Ant), the reliable executor. I provide the operational backbone for innovation initiatives by handling detailed project management, implementing systems, and ensuring operational excellence and smooth processes. |
Support-Oriented Archetypes
Archetype | Elevator Pitch Example |
Coaches (Elephant) 🐘 | I am the Coach (Elephant), the wise mentor. I accelerate capability building by designing structured development programs and sharing wisdom from experience, helping individuals and teams quickly build their innovation capabilities. |
Cheerleaders (Dolphin) 🐬 | I am the Cheerleader (Dolphin), the enthusiastic supporter. I maintain team morale and boost engagement by creating positive team dynamics and celebrating successes, ensuring teams stay motivated through innovation’s inevitable ups and downs. |
Connectors (Honeybee) 🐝 | I am the Connector (Honeybee), the networking specialist. I pollinate the innovation ecosystem by identifying collaboration opportunities and bringing together the right people and resources to create essential partnerships. |
Strategic-Oriented Archetypes
Archetype | Elevator Pitch Example |
Captains (Eagle) 🦅 | I am the Captain (Eagle), the strategic leader. I ensure that creative efforts are channeled toward meaningful outcomes by providing strategic direction and aligning innovation activities with high-level business objectives. |
Champions (Lion) 🦁 | I am the Champion (Lion), the bold advocate. I secure the necessary resources and rally organizational support for innovative ideas, ensuring initiatives maintain momentum and overcome internal resistance and obstacles. |
Contrarians (Raven) 🐦⬛ | I am the Contrarian (Raven), the critical thinker. I serve as quality assurance by challenging assumptions and identifying potential risks and limitations, ensuring that enthusiasm doesn't override good judgment. |
Conscience Keepers (Tortoise) 🐢 | I am the Conscience Keeper (Tortoise), the ethical guardian. I ensure that innovations serve the greater good and consider long-term consequences, helping teams integrate responsible practices and sustainability frameworks into their design. |
Growth-Oriented Archetypes
Archetype | Elevator Pitch Example |
Capital Investors (Squirrel) 🐿️ | I am the Capital Investor (Squirrel), the resource manager. I focus on securing sustainable funding and developing viable business models, transforming promising innovations into sustainable value creation engines by evaluating investment opportunities. |
Careerseekers (Chameleon) 🦎 | I am the Careerseeker (Chameleon), the adaptable individual. I bring fresh energy and perspective by leveraging innovation environments to quickly develop new skills and strategically positioning myself for career advancement. |
Consultants (Fox) 🦊 | I am the Consultant (Fox), the clever advisor. I bring specialized expertise and external perspective, helping teams quickly understand new domains and navigate unfamiliar territory with targeted, experience-based solutions. |
Content Influencers (Peacock) 🦚 | I am the Content Influencer (Peacock), the communication specialist. I build market awareness and thought leadership by sharing compelling innovation stories and successes, inspiring broader audiences through effective communication and narrative. |
